Four Consumer Groupings identified by SurveyDoes a critical mass of green consumers come from companies promoting green products or from concerned customers pulling them?   Although awareness about environmental issues is at an all time high, according to the Regeneration Road Map Project corresponding green action is still low.  Their survey Re-Thinking Consumption completed  in November 2012 looks at the Role of the Consumer in an Environmentally Sustainable Economy and identifies sets of consumers who are more or less likely to respond to Green Brands.  Click to read about their findings at